Pouches now get checked in-house before filling

After the sealing defect, we stopped taking pouch quality on trust. Every pouch delivery now gets checked by us before a single pouch is filled, and a delivery that fails the check doesn't get used.

It's the check we should have been doing from the start. Now it's part of how every batch gets approved.

Launch delayed: pouch sealing defect

Just before Just Creatine went live, we found a problem with the pouches. The manufacturer had sealed a batch poorly, and powder was leaking from the bottom seam. We pushed the launch back to deal with it.

We hadn't been checking pouch quality ourselves before this. It didn't occur to us that we needed to when ordering from a respected and supposedly very reliable manufacturer, so part of the responsibility for the delay sits with us too. We're fixing it as fast as we can, and we introduced our own rigorous pouch checks as a standard part of how every batch gets approved.

Fairy Dust delayed, Just Creatine launched first

The original plan wasn't creatine. It was Fairy Dust.

We wanted it to be first, but the formula turned out more complex than we'd planned for, and getting the raw materials we wanted, at the standard we'd set, took longer than expected.

We could have shipped a compromised version and called it done. We didn't want to. We gave it the extra time instead of rushing a half product out the door.

So we changed the order. Just Creatine became the first product instead. Creatine monohydrate is one of the most studied compounds in nutrition science, and it let us introduce the brand the way we wanted to: one ingredient, explained honestly, with the standard visible from day one.